Vacancy overview

Return to homepage
Vacancy COMMUNICATIONS & MARKETING OFFICER
Town Dundee
Employer Women's Business Station
Vacancy type Full Time Job
Reference number COM4375
Form of employment Full Time
Salary / Rate £24,000.00 - £27,000.00
Hours 37.50
Published 22/02/2021
Closing date 01/03/2021

Description

THE COMMUNICATIONS & MARKETING OFFICER WILL BE AN INTEGRAL PART OF WBS GROWTH AMBITIONS AND SOCIAL IMPACT.
As this is a new role, we are keen to attract an enthusiastic, innovative individual, with great communication skills, technical abilities and a passion for doing good.

Your primary focus will be to create and implement an impactful marketing engagement strategy that will reach and empower women who maybe looking to start, build or grow a business in Tayside and beyond. In addition, you will support WBS Empowerment Partners, Ambassadors and Stakeholders to address and remove the barriers that women in enterprise face.

Key Objectives

  • Create an impactful and engaging Marketing and Communications Strategy
  • Implement, review and evaluate this strategy
  • Manage and maintain WBS website, digital channels and marketing assets
  • Support the WBS team to increase membership to 300 by April 2022
  • Build and grow relationships with stakeholders, other networks and  community organisations across Scotland

Activities will involve

  • Marketing WBS membership and services across Scotland in line with WBS  strategic plan.
  • Delivering communication needs for members and WBS team.
  • Ensuring brand value is cultivated and protected.
  • Involving the organisation in all types of media promotion.
  • Managing relationships with all communication channels.
  • Managing relationships with professional intermediaries and third-party  agencies.
  • Maximising the opportunity to communicate positive company activities. Working to establish WBS as the first-choice for women looking to start and  stay in business.

Duties

  • Manage social media channels, including Facebook, LinkedIn, Twitter, and  other relevant platforms.
  • Engage in social media presence creation on new and emerging social  media platforms.
  • Create dynamic written, graphic, and video content.
  • Optimise content following search engine optimisation (SEO) and pay-perclick (PPC).
  • Creates content that promotes audience interaction, increases audience  presence on company sites, and encourages audience participation.
  • Analyses and report audience information and demographics, and success  of existing social media.
  • Maintain updates on company website ensuring SEO.
  • Ability to multitask, work under pressure and drive a very high personal and  team output.
  • Strong communication and presentation skills – both written and verbal.

Essential criteria

  • Degree in Marketing, Business, Communications, Digital Media, Literature  and/or sound experience in a similar role.
  • Experience in designing and activating digital campaigns.
  • Proficiency with design software such as Adobe InDesign and Photoshop,
  • Previous experience using CMS systems, marketing tools i.e Canva, and  Google Analytics is preferred.
  • Excellent communications skills.
  • Attention to detail, organised and professional.

Desirable criteria

Not specified

Additional information

For an application or to discuss this role further please contact Michelle Almeida E-mail:- michelle@businessstation.co.uk

How to apply

Send completed application, your CV and a covering email to:- michelle@businessstation.co.uk

Download an application form at: https://www.businessstation.co.uk/join-our-team-communications-marketing-officer/


Documents

No documents available

    Interested in this vacancy?

    You can apply for it online by click the apply button below.